PR is more beneficial than more content on your feed.
With press, you don’t need more content, you need PR.
Let me break it down for you.
First, press will build out your SEO for you. When a potential lead searches online for a money coach, every article or podcast you have been in will now be in the search results! You are no longer just depending on your own website SEO to work for you, but instead, you have multiple searches driving traffic back to you.
With press, you are always linking back to your site as the source. Therefore the funnel is now going extra sources in a search engine, source name linked to your website, leading to booked sales calls.
My favorite part about press is the way other outlets will pick up a piece. For example, my client Dielle had a piece picked up in Go Banking Rates. From there, it was republished in Yahoo Finance, AOL, MSN, and Nasdaq. This means this one piece was now in 5 places. When I searched her name it came up 5 different times.
Instead of feeling as though her social media calendar needed to be bigger or in more channels, this press is also working for her behind the scenes while she continues coaching her clients.
This is the gift that keeps on giving.
Respond back if this is you who is wanting to feel less like they need to keep creating a mass amount of content.