Building strong relationships with journalists, podcast hosts is crucial for PR success. However, many business owners and entrepreneurs unknowingly make mistakes that hurt their chances of getting featured. Avoid these common PR pitfalls to establish credibility and secure more media opportunities. 1. Sending Generic Pitches Journalists receive hundreds of pitches daily, and a generic, one-size-fits-all email […]
As a business owner or entrepreneur, getting featured in the media can be a game-changer. But what happens when you craft the perfect pitch, hit send, and… nothing? If a journalist or podcast host doesn’t respond to your pitch, don’t panic! Here’s what to do next to maximize your chances of landing the feature. 1. […]