How to Make Engaging Video for IG
July 8, 2022
There’s so much content to compete with, so how do you make yours stand out?
1. Movement
Having animated graphics, text, and captions can really make yours stand out, especially when they are custom and match your brand aesthetic. This naturally grabs our eyes and makes us want to stay and see what we have to offer.
2. Entertaining/Educational
Alternate between entertaining and educational. Show your fun personality as well so that when it’s time to teach and show your expertise, people are already drawn into who you are.
3. Be unique
The biggest thing I hate is when everyone is just using the same trending audio and doing the same exact thing to it! Take a fun spin! Write on the screen lyrics that you’ve changed to match your niche. Try mixing up what you do on camera from the trend. If you’re just speaking into all the noise, you won’t stand out. Be you. Be unique. Make a fun spin on things! And if needed, ditch the trending audio and make something fun!
I love being able to hop on a strategy call and give a client their full months worth of reels on a custom guide. They have their props, audios, and a sample linked for them and all they do is execute. Their reels are unique, niche-specific, and not a carbon copy of a trend!
