Repurposing is thinking smarter. I know you want to repurpose, but you have no idea how. repurposing is easy. 

Let’s learn from my client who is a coach. 

She holds weekly lives with a guest expert on her Instagram to talk about areas that she is an expert in. Before we worked together, she would save the live to Instagram and hope and pray that somehow the algorithm was in her favor and people sat down to watch a long form video on Instagram. 

Let’s be real though. You and I don’t do that. We watch it on YouTube or listen on a podcast, but we come to Instagram for quick bits. 

When we started together, we created a plan to download the lives and she drops them in our shared folders. In two weeks, I edit into 10 TikTok’s and 5 videos that she uses for YouTube and then transcribes and adapts for blog posts. 😎

That means she went from one video to 15. If she went live weekly, she’s creating 60 videos in a month without adding another item to her to do list! (15×4 weeks in a month)

I can’t preach repurposing enough. It’s a game changer for my clients. Stay tuned for my next email to hear how repurposing saved a client’s launch when they came down with the flu. 

Want to learn more about how you too can repurpose your video content and build up a content bank for you to use so you don’t have to always be just right on top of content, but you can be ahead of it?  Book a call today.