When Is the Right Time To Start PR for Your Business?
There’s a common belief floating quietly around the internet:
“I’ll start PR when I’m more established.”
Or…
“I need a bigger audience first.”
Or my personal favorite…
“I’ll do PR when everything in my business is perfectly organized.”
(If that were the requirement… none of us would ever start.)
So let’s answer this honestly:
When is the right time to start PR?
Sooner than you think.
But not before you’re ready.
Here’s how to tell the difference.
You’re Ready for PR If…
✔ You Have a Clear Offer
You don’t have to be scaling to the moon. You just need to know:
• who you help
• what you help them do
• and how you help them do it
Clarity makes you quotable.
✔ You’re Ready To Share Your Story or Expertise
You don’t need a dramatic backstory. You simply need:
• lived experience
• perspective
• and something useful to say
PR is about value and relevance, not perfection.
✔ Your Client Experience Works
You don’t need a flawless backend system.
Just enough structure so that new leads won’t overwhelm you.
Because PR will increase visibility.
✔ You Want To Be Seen as a Thought Leader
If you’re ready to step into authority, PR becomes rocket fuel.
It helps you shift from:
“I’m a service provider”
to
“I’m a recognized voice in my industry.”
You Might Want To Wait If…
Let’s be honest and compassionate here.
You’re probably not quite ready for PR if:
• you don’t yet know who you want to help
• your offers change weekly
• you’re deeply overwhelmed and burnt out
• you’re still unsure about what you do
In these seasons, clarity comes first.
Press can wait.
Why Starting PR Early Helps You Grow Faster
Most people think PR happens after success.
But in reality?
PR is often the reason success happens.
Visibility creates:
• brand awareness
• trust
• search results footprint
• opportunity momentum
And the earlier you start, the more compounding benefit you build.
What If You Don’t Feel “Ready”?
Here’s a secret:
Almost nobody feels ready.
But PR favors the person who is willing to show up, add value, and be seen imperfectly.
You don’t need to be the most polished or the biggest name.
You just need to be willing.
Final Thought
The right time to start PR is when:
• you know what you do
• you believe in the work
• and you’re ready for more people to find it
Not when you “arrive.”
But when you decide you’re ready to grow.
And that moment?
Might be now.
