If you’re running a business, growing your personal brand, or positioning yourself as an expert, you’re probably already focused on attracting leads. Maybe you’re showing up on social media, doing podcast interviews, or even running ads. But here’s something most business owners overlook: Press and media aren’t just about looking impressive—they’re about third-party credibility that actually helps […]

Building strong relationships with journalists, podcast hosts is crucial for PR success. However, many business owners and entrepreneurs unknowingly make mistakes that hurt their chances of getting featured. Avoid these common PR pitfalls to establish credibility and secure more media opportunities. 1. Sending Generic Pitches Journalists receive hundreds of pitches daily, and a generic, one-size-fits-all email […]