What Does a PR Agency Actually Do? Hiring a PR agency can sometimes feel a little mysterious. You know it has something to do with press, features, and getting your name out there… but what actually happens behind the scenes? Let’s pull back the curtain and walk through what a PR agency really does for small business […]

How PR Helps You Build Authority (Even If You’re Not Famous) Authority isn’t about ego.It’s about trust. It’s the difference between someone thinking: “Who is this person?” vs. “I’ve heard of them. They know what they’re talking about.” And PR is one of the most powerful ways to build that kind of trust… even if […]