*steal my strategy*
I signed with a client and got her featured in Forbes 2x in a week and 4x in the first month we were together.
I follow and research many writers in mail print areas that many of my clients want to be in. Forbes, Entrepreneur, Inc., Glamour etc. I watch what they’re treating they need help with.
And as I’m keeping my ears to the ground – I’m starting to take notice of something that’ll be KEY to my next submission for them to pick up –
→ I see what they’re releasing and I create article ideas based upon these themes that are a unique twist that my client can speak on.
When writers follow up with me on the pitches that I send, I respond quickly because, simply put, press moves quickly.
I responded to this reporter with 10 minutes of their response and solidified her quote and photos and bio so that it was a seamless experience for the writer. Just like as a coach, you want a seamless onboarding experience for your clients where they feel taken care of and as though they have everything they need to succeed. This is the same way I interact with writers.
Another key piece is having good answers that strategically think about what the readers of that outlet will want. Who is the audience? What are they wanting to learn? I make sure that it is not just about getting my client press, but about my client showing that they care about educating people in this area. A lot of this comes from prior research I do to learn my client’s expertise and voice.
Here’s the thing, most people overthink getting into their dream publications. And I’m not going to sugar coat it – it takes work, yes (you can tell that by the detail described above that just barely scratches the surface ^)…
But it isn’t complicated.
Press is simple.
→ Know the audience.
→ Speak to the audience.
→ Don’t speak about yourself only.
I’ve got just 2 open spots for new PR clients. If you want to get featured in your dream outlets, click here to inquire and we can chat about what that might look like.