Building strong relationships with journalists, podcast hosts is crucial for PR success. However, many business owners and entrepreneurs unknowingly make mistakes that hurt their chances of getting featured. Avoid these common PR pitfalls to establish credibility and secure more media opportunities.
1. Sending Generic Pitches
Journalists receive hundreds of pitches daily, and a generic, one-size-fits-all email won’t grab their attention. Personalize your outreach by referencing their previous work and explaining why your story is relevant to their audience.
2. Failing to Research the Media Outlet
Pitching to the wrong outlet is a certain way to get ignored. Make sure the publication, podcast, or news outlet aligns with your industry and target audience. A little research goes a long way in improving your chances of getting featured.
3. Ignoring Deadlines
Media professionals work on tight deadlines, especially for print and TV. If you pitch a holiday story in December, you’re already too late. Plan your pitches based on editorial calendars and industry trends. Also make sure that you see their deadlines if you are pitching through a platform and deliver what is needed on time.
4. Making It All About You
Features are not about free advertising for your business; it’s about providing value. Focus on what’s relevant about your story, how it benefits the audience, and why it matters now.
5. Neglecting to Follow Up (the Right Way)
Following up is essential, but bombarding journalists with multiple emails can backfire. A polite follow-up after a week is acceptable, but if you don’t get a response, move on to the next opportunity. I have seen people send daily emails following up. This is a way to get blocked from their emails.
6. Overlooking Media Relationships
Don’t just reach out when you need press. Engage with journalists and media professionals year-round by sharing their content, commenting on their work, and being a valuable source. This can be done easily on X, Instagram, and LinkedIn.
7. Forgetting to Prepare for Interviews
Landing an interview is just the beginning. Be ready with key talking points, practice answering tough questions, and provide high-quality images and supporting materials to enhance your feature.
8. Lacking a Strong Online Presence
Journalists often look you up before deciding to feature you. Ensure your website, LinkedIn profile, and social media reflect your expertise and credibility.
9. Not Leveraging Media Features
Once you a feature, maximize its impact by sharing it on your website, social media, and email list. This boosts your authority and attracts more opportunities. You can also repurpose it and your comment into your own content and reshare.
Build Long-Term Media Success
By avoiding these PR mistakes, you’ll foster better relationships with the media and increase your chances of landing press features.
