How Flodesk Video Helped Me Educate Around PR Well in my Email List

As a publicist known for making PR accessible, not just for the already-famous, but for founders and creatives at every stage, my email list has become one of my favorite ways to teach, connect, and build trust.

I believe PR shouldn’t be locked behind success. It should be a stepping stone to success and Flodesk helps me deliver that message in a way that’s clear, impactful, and true to my brand.

The Game-Changer: Embedding Video (Without the Tech Chaos)

One of the biggest game changers for me? Flodesk’s ability to embed video directly into emails without slowing them down, cluttering the design, or getting flagged as spam.

I used this to run a 5-day PR training series straight through my email list. Each day, subscribers got a beautifully branded email with a short, high-value training video right inside. No click-throughs. No tech issues. Just valuable, binge-worthy content that felt personal.

The feedback was incredible. People were engaged, excited to open the next email, and truly learning. It felt like more than just another freebie or podcast drop, it felt like connection.

It also opened up more possibilities for me as a publicist. I didn’t have to create a whole new platform or direct my audience somewhere else, but the content could live right inside the email. That simplicity kept people engaged and helped me build real momentum with my audience.

Why Flodesk Works for Me (Even as a Non-Designer)

I’ll be honest: I’m not a fancy designer. I want my emails to look professional and aligned with my brand, but I also want to get back to pitching, not spend hours adjusting margins and font sizes.

Here’s what made that possible in Flodesk:

Brand Setup Made Easy

I imported my brand colors and fonts once, and now they’re ready to use across emails, forms, checkouts, and landing pages. It’s as easy as designing in Canva…click, apply, done.

That’s helped me stay consistent without the overwhelm. It’s saved me time, eliminated decision fatigue, and made my emails feel like an extension of my website, not an afterthought.

Templates That Don’t Feel Templatey

Even without a design background, I can pull in sections and layouts that feel elevated, polished, and totally “me.” I don’t have to overthink it. I just choose what works and move on.

These templates have helped me increase my email output because I’m no longer stuck starting from scratch. I can focus on what I do best: communicating with education in mind.

Personalization That Feels High-Touch

Being in someone’s inbox is a privilege. I use personalization features in Flodesk to make sure my trainings and messages feel like they’re written for them, not just blasted to a list.

When someone signs up for one of my training series or free resources, I want them to feel welcomed. Personalized subject lines and email greetings help me create that experience.

Forms That Convert and Look Good

Whether it’s a pop-up, embedded form, or standalone landing page, I can build opt-ins that are easy to connect to workflows and just as easy to design. They’re beautiful and functional.

And that matters because if people can’t sign up easily or don’t feel excited about what they’re joining, they won’t convert. Flodesk’s forms feel intentional and well-integrated, which has helped me grow my list faster with less friction.

Analytics I Actually Use

At the start of each month, I review my open rates, click-throughs, and opt-ins. Flodesk makes it simple to access this data so I can refine my strategy instead of guessing what worked.

For example, after one of my most-read training emails, I noticed that the majority of clicks were happening in the top half of the email. That helped me adjust my structure moving forward keeping key links higher and trimming what wasn’t serving.

High-Value Emails. Beautiful Delivery. No Headaches.

My priority is delivering value without sacrificing design, compliance, or my time. I want emails that are:

High-impact

Easy to read

Fully branded

Efficient to create

Built to scale with my business

Flodesk does all of that for me and that’s why I keep coming back.

Because of Flodesk, I can:

– Educate my audience with ease

– Launch free trainings in under 30 minutes

– Build workflows that feel human, not robotic

– Create content that lives beautifully in the inbox

I believe that every founder deserves to have a high-touch, high-value email list without needing to hire a designer, learn code, or use a dozen different tools.

Flodesk gives me a clean, powerful all-in-one platform that helps me do more of what matters: build relationships, educate, and pitch with purpose.

If you’ve been looking for a way to make your emails feel more you — and still perform beautifully, I can’t recommend Flodesk enough. It’s helped me grow a list that learns, clicks, and trusts.

This post is written in partnership with Flodesk, and I do receive a commission if you choose to sign up through my link. But just like with PR, I never gate keep the tools I actually use and love.