If you’re feeling like you’re doing all the things—posting on Instagram, trying Reels, hopping on Stories, and STILL not getting seen… you’re not alone.
Visibility is the #1 thing most entrepreneurs say they want more of. But what they really want is the kind of visibility that leads to trust, credibility, and consistent sales.
Here’s the good news: you don’t have to go viral or dance on TikTok to get there.
Let’s break down how to get more visibility for your business in a way that actually works (and lasts).
1. Focus on Visibility That Builds Credibility
You don’t just want more eyeballs—you want the right people seeing your business and thinking:
“She knows her stuff. I trust her. I want to work with her.”
That kind of visibility doesn’t come from random social posts—it comes from third-party validation:
✔️ Podcast interviews
✔️ Guest articles
✔️ Media features
✔️ Strategic collaborations
This is called earned media, and it’s one of the most powerful ways to build brand awareness and trust at the same time.
2. Pitch Yourself to Podcasts + Media Outlets
Want to show up on Page 1 of Google? Want someone to find you without you having to pitch your services every day?
Start pitching yourself as a guest expert. Podcasts, blogs, and media outlets are always looking for fresh voices, especially those with a clear story and valuable insights to share.
If you’re new to PR, start with:
- Niche podcasts that talk to your ideal client
- Local media (yes, even small features make a difference!)
- Guest blog opportunities in your industry
Pro tip: You don’t need a massive following to get featured—you just need a good angle.
3. Repurpose Features to Expand Your Reach
One podcast interview can turn into:
- 5 social media posts
- 1 blog post (like this one!)
- A media logo for your website
- A boost in SEO if it links to your site
- Social proof that you’re the real deal
Don’t just get featured—use those features to show your expertise everywhere.
4. Build Relationships, Not Just Hype
True visibility comes from relationships—with editors, hosts, podcast producers, and your audience. When people see you showing up consistently in trusted spaces, they start to recognize you as the expert.
That’s what makes someone known. Not just seen.
So… How Do You Actually Make It Happen?
If you’re tired of trying to do it all yourself, that’s where I come in.
At Genieva Bliss Media, we help women entrepreneurs get featured in the media without the guesswork.
Our Done-For-You PR program is designed to get you 50 podcast, press, or collaboration features in just 6 months.
You bring the expertise. We bring the visibility.
✨ Ready to get seen for the work you’re already doing?
Click here to book a free visibility audit or reach out to chat more.
You’re meant to be seen—and I’d be honored to help you get there.
