It’s time to finally start showing up in video in your brand and business. It’s time.
I know you’re nervous, but let’s break it down into three easy ways to begin.
- Add into your potential client workflow to send a hello video in response to new inquiries. This helps bring you to life in the eyes of leads by adding personality and a personal touch. This can easily be done on your phone or computer and uploaded into your template response email. Greet them by name, share something you saw on their account like they love margaritas, and let them know your next steps. Bring a 1 on 1 personal touch.
- Instagram Stories are another simple start. People expect those to be low-key and unscripted. Share about your weekend, something that made you smile today, or something you’re learning more about! Try not to think too much about it, and just give yourself practice showing up. If you are struggling in your confidence on camera, read this blog post.
- Proposal Videos that break down your package for them is a great way to feel that one on one service and to explain anything you would like about the pricing and what you offer. This allows again for the client to hear your voice, see your face and smile, laugh with you and ultimately feel connected. Yes, we work in a digital world, but finding ways to bring these faces behind the screen to life is key in standing out.
Be sure to keep these videos short to not make it more work for your leads or audience to watch. These starter videos are risk-free, have less of an audience, and give you the practice you need to begin your video content strategy.