When is the best time to start PR?

I’m often asked when the best time to start PR is. 

Should I wait for a set amount of time before my launch? 

Should I wait until I’m more ready or qualified? 

The best thing to do is to start. 

Pr is an ever giving asset and there’s always a benefit. Let me show you what I mean. 

First let’s look at social. We post. It gets traction for a few days. We make new content and post again. Reaction a few days. You get the picture. We’re just praying to the algorithm gods it’s shown to the right people. 

Then there’s PR. 

Articles are an SEO builder. When I search my clients names, pages and pages of articles and podcast episodes pop up. I can also search relevant topics to their niche and their articles pop up. Business coaching brings up my clients. Quit your 9-5 brings up my client. The other beauty is other places will pick up an article and feature it later. So your article from June May resurface on s platform six months later adding to your SEO building links. It’s the gift that keeps on giving. 

With Podcast, it’s a similar SEO and network building tactic. 

My point is, anytime is best! You can start any day building up your SEO, your speaking portfolio, your network, your leads. It doesn’t need to align with your launch dates. 

Instead, you can start now not having to rely on more and more social media posts to get eyes on your business.