You feel like you have exhausted all avenues of leads. You have your resign clients continuously coming back for more. You have a good referral system that brings aligned clients, but you really want to just fill up your coaching with new leads that feel aligned and in tune with what you have to offer.
This is where PR is your answer. When I’m talking about Pr, I’m talking about podcasts, press, and speaking on stages, in masterminds, and in virtual summits.
When you begin on your PR journey, it’s important to dial in first on what your expertise will be that you speak on most often. Having these 3-5 key pieces helps to keep the vision in perspective of what you want to be known for and to build your community around. Once these are developed, then the pitching begins and you get your first piece (within 30 days of course when working with GBM).
When you land your first piece, readers who are interested in your topic will naturally engage with you and want to learn more. If they do not read the article or listen to the podcast episode fully, they will not follow you or join your email list, or even book a call.
PR is a great way to filter through and find those that are interested in a service. My client, Macy, landed in Women’s Health. Her audience grew rapidly and her brand collaboration rates were able to grow with this as well because her engagement was great. PR brought real, warm leads, that led to sales.
This is why PR is unique, as it doesn’t just bring empty followers as consumption of press and podcasts takes effort from those who are interested.
If you want to hire us on retainer to get featured in 30 days. Book a call now
