If you’re feeling like you’re doing all the things—posting on Instagram, trying Reels, hopping on Stories, and STILL not getting seen… you’re not alone. Visibility is the #1 thing most entrepreneurs say they want more of. But what they really want is the kind of visibility that leads to trust, credibility, and consistent sales. Here’s the good news: […]

Building strong relationships with journalists, podcast hosts is crucial for PR success. However, many business owners and entrepreneurs unknowingly make mistakes that hurt their chances of getting featured. Avoid these common PR pitfalls to establish credibility and secure more media opportunities. 1. Sending Generic Pitches Journalists receive hundreds of pitches daily, and a generic, one-size-fits-all email […]