How does PR land me sales?
December 3, 2023
You are a coach who has seen success. You have a pretty booked out roster of clients that you love and you are re signing their contracts often.
You would also love to fill your group program of yours and decrease in 1:1 coaching.
In steps PR. 🔥
Pr is a peaceful way to get more aligned leads that book calls and sign contracts.
With PR your leads are coming from three places in the trifecta that is perfect for all coaches: speaking in press, speaking on podcasts, speaking in masterminds.
That’s it. It’s simple right?
Let’s break this down.
Press brings leads because every writer links back to your website, offer, and or socials. When people are reading an article, if they think that it’s interesting, they read the whole thing and are diving into the expert as well and typically at least follow you on socials. I had one client that when we started, she was at 70k followers. We got her featured in Women’s Health, Bustle, Popsugar, and today she has over 135k followers that have led to her doubling her brand deal rates because she has incredible engagement. This press brought in the right people to her audience that are engaged with her work. It wasn’t a reel that went viral and got you the numbers in your following count, but your engagement seemed to drop again
Now let’s talk about masterminds. Masterminds are when you come in and speak to a group coaching type program. In the next month I have a client speaking in The CEO school mastermind on her ability to scale to 7 figures with a small following. The CEO school is well known and packed full of ideal clients for my clients offer. You can really target ideal leads when selecting which masterminds to pitch to. I see a lot of conversations happen after the mastermind speaking date in clients DMs and booked sales calls landing contracts.
Finally, podcasts. This is something I say a lot around here. Podcasts showcase your personality. Your coaching style. Your expertise. It also filters leads and non leads. If I open my podcast app and see an episode I’m not interested in I delete. If I see the title is something I need to learn more about, I listen. It’s simple. It’s not sn algorithm guessing, it’s a human seeing their options. If they’re listening, they’re wanting to hear from you.
You can see the perfect trifecta for coaches PR is masterminds, podcasts, and press. It helps to balance and pull from many areas of potential leads. The best part is, when working with me, all you do is show up to the podcast sbd mastermind dates on your calendar and I take care of the rest. Booking. Planning. Communication with your team.
In 30 days you’ll get featured and have ideal leads in your network.
